Foxnews.com has lots of streaming video clips about almost anything. You can watch clips about what is happening in Israel. You can watch tidbits on the stock market. You can even watch the clip about Chris Daughtry signing a record deal (yeah!). However, along with these clips you get something else.
At the beginning of all of them is a 15 or 30 second commercial. Now we don't have TV so I rarely watch commercials. I hate them. If I had TV we'd have to get a DVR so I wouldn't have to watch them. When the Fox News commercials come on, I usually mute them because I'm watching a few different videos and I don't want to watch the same one 5 times and I just hate to listen to people trying to sell me something.
This morning I was browsing through the videos and for some reason I didn't mute one that came on. It caught my attention. It starts out with a familiar tune in the background and two people putting filled-to-the-brim shopping bags into their car. They are obviously completely happy with their purchases. They drive away as the announcer starts talking. He says, "No matter what you love, all you need is a Chase Rewards card." The music in the background continues on, "All you need is love. All you need is love. All you need is love, love. Love is all you need."
So are they telling me all I need is love and I can have anything I want? Sweet! Where do I sign? I love a lot of things! No seriously though, this commercial drives me crazy! What has our society come to? It’s obvious by the things around us that we have become a society of immediate wants and this credit card caters completely to those wants. All we need is love? What about money? Who’s going to pay for all the things you buy because you love them? Oh wait, I only have to pay $20 bucks a month for that thousand dollar ‘whatever’. Where do I sign again?
What about actually buying things we have money for? This commercial epitomizes the society we live in these days and I can't believe we've come this far. Now not to toot my own horn, but Spencer and I buy nothing on credit. We have a credit card—and that is all we use—but only because it gives us cash back on groceries and gas. Who doesn’t need that? I do owe a small amount of money on my student loans, but I hate the feeling of having that over my head. I don’t know how people do it with thousands of dollars of credit card debt.
Honestly I think this credit card commercial is advertising a card similar to what we currently use, but the concept of “I like that. I love that. I’ll buy that.” is troubling to me. This is not the message that will bring you what you really want and what is of most worth.